The brief - create an exciting brand for freeze-dried sweets...
RAZOR has been honored to work alongside Pik N Mix (a rapidly expanding lolly & sweet online store based in Pukekohe shipping worldwide) for over a year now and with the large array of services available from RAZOR's talented team, Pik N Mix briefed RAZOR to create a brand for their freeze-dried sweet line.
The first hurdle was the name. No name ideas were provided to RAZOR, so initially time was spent collectively brainstorming ideas for a brand name, and then subsequently shortly after time was spent collating a mood board with references to other brands and visuals out there that have the look and feel that we thought would best represent a freeze-dried product.
RAZOR's graphic designers took over and started conceptualising what the brand could look like until within several weeks, a fully formed logo was created and locked in that the client was then able to utilise in their product launch.
The logo was completely designed and created in-house - from the first conceived thought, through to final delivery.
From concept to implementation
RAZOR’s in-house design team created several concept designs and finalised the logo pictured. The brand features typography and iconography to help convey the cool, crispy texture of Pik N Mix’s freeze-dried range.
RAZOR then supported Pik N Mix by designing additional creative assets to use with the brand, for example backgrounds, icons and font suggestions.
With RAZOR’s in-house web team, additional work continues to be done to help develop and grow the brand via their website.
