Case Study:   Design

All-Round Networking

Cohesive brand refresh

All Round Networking (ARN) is a local New Zealand owned business networking group that has both in-person and online networking meetings. Founded in 2015, and under new ownership in 2023, ARN contracted RAZOR to help give the brand a refresh.

Due to the large network of businesses who have visited ARN, it was crucial to ensure the brand kept attributes of its original aesthetic. So our team carefully enhanced and modernised the logo that was originally created.

The logo was simplified, with clean lines and clear fonts. The logo was made more adaptable to different mediums too include digital and print based uses.

Logo design by RAZOR

Making a statement

After the finalisation of the new logo design by RAZOR, attention shifted towards developing distinctive clothing choices for members to buy, aiming to enhance the group's expansion and promotion (since more members ultimately mean more business for them!).

RAZOR's design team meticulously crafted an exclusive catalogue of fashionable and eye-catching apparel options that members could acquire and wear, with the intention of eliciting inquiries like "Tell me about ARN!".

Logo design by RAZOR