Services_website development

Website development that strengthens your digital presence

We build websites that support long-term business growth and empower marketing teams with platforms designed for visibility, performance, and conversion.

Google Reviews 5.0 [73]

Paul Lyons

Paul Lyons

Magnetize

Five stars

“RAZOR is web agency that sees us as business partners. Great service highly recommend these guys for any web or digital strategy.”

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A well-built website equips every part of your digital operation to be more effective.

A website is often the first real interaction someone has with your business. It’s where people decide whether they need you, trust you, and want to take the next step. Design quality, clarity, speed, and usability all shape that decision.

If your website is the weak link in your digital chain, everything downstream feels it. When the fundamentals aren’t right, a website doesn’t just underperform; it spreads doubt. But when the right thinking and work have been done, a website can be a trusted ally and an engine for building momentum.

At RAZOR, we design websites with intention. They’re shaped around your brand, built to be clear and easy to use, and structured to let your team work with them confidently. We guide you through the trade-offs, help you invest where it matters most, and deliver a site that’s dependable, considered, and always ready to support your business.

Capabilities_

  1. Brand & Marketing Websites

    Clear, modern websites that communicate who you are, what you offer, and why it matters. Built to support marketing activity, strengthen credibility, and present your brand with confidence.

  2. Service-Led Business Websites

    Structured websites for professional services and organisations that make it easy for prospective clients to understand your offering and take the next step.

  3. E-commerce Websites (WooCommerce, Shopify)

    E-commerce websites built on modern, robust platforms, designed to support product management, payments, and growth as your business evolves.

  4. Membership & Gated Content Sites

    Websites that manage secure access to content and resources, through clear user roles and permissions, tailored to your community or organisation’s needs.

  5. Custom WordPress Development

    Websites with custom-built functionality to support specific requirements and integrate with the systems and processes your business relies on.

Technologies we work with_

  • Laravel
  • VueJS
  • Astro
  • WordPress
  • Figma
  • Cloudflare

Reasons to work with RAZOR_

  1. [01]

    We start with the thinking, not the template

    As trusted New Zealand web developers, we work with you to clarify priorities and define what really matters, so the website is shaped around real needs and outcomes, not a preset process or off-the-shelf theme.

  2. [02]

    We design for clarity, not decoration

    The best web design creates a seamless, effective digital experience, helping people understand your offering, recognise its value, and take meaningful action. Our design decisions are thoughtful and restrained, always in service of a clear, usable, and purposeful execution.

  3. [03]

    We guide trade-offs and focus investment where it matters

    Drawing on experience from hundreds of projects, we help you navigate those trade-offs honestly, so effort and investment are directed where they’ll have the greatest impact and deliver real results.

  4. [04]

    We build websites that teams can actually work with

    A website shouldn’t be fragile, temperamental, or difficult to maintain. We build with performance, usability, and longevity in mind, giving your marketing and internal teams a platform they can leverage and manage confidently, without constant technical intervention.

  5. [05]

    AI & machine learning capabilities

    We apply AI and machine learning to create real operational advantage for your business. Our expertise in AI acts as a force multiplier by extending what’s possible and enabling intelligent solutions with accelerated delivery.

  6. [06]

    We stay accountable beyond launch

    Once we’re recruited to a project, we remain in reserve, ready to support, refine, and respond as needed. We remain your team to support refinement, optimisation, and ongoing improvement. Helping your website stay relevant, reliable, and effective over time.

How We Work_

The job isn’t just building it.
It’s building it right.

Because of that, we focus on understanding your business and the realities around the project before we commit to an approach, rather than defaulting to a predefined process.

  1. Plan

    Before anything is designed or built, we work closely with your team to uncover user needs and define an approach that supports both online visibility and conversion.

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    • Initial discovery and project requirements
    • Market and competitor context
    • User profiles, needs, and behaviours
    • Content mapping and information architecture
    • UX direction and site structure
    • Scope definition and key technical considerations

  2. Design

    Our design approach focuses on creating visually engaging, intuitive experiences that reflect your business and guide users toward meaningful actions.

    Design work stays closely connected to content and development, ensuring what’s designed can be reviewed clearly, built accurately, and evolved.

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    • Wireframing and prototyping
    • Page structure and user flows
    • Responsive design concepts
    • Client review and feedback
    • Design systems and libraries for consistency
    • Clear design for development outputs

  3. Build

    Once we have a lock on the direction and design, we build with precision.

    We choose the right tools for the job, keep the implementation lean, and pay close attention to the details that affect speed, search visibility, and long-term reliability.

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    • Technical architecture
    • WordPress development
    • Front-end development
    • Back-end development
    • API & third-party integrations
    • Quality assurance & testing
    • Image optimisation & SEO implementation
    • Analytics setup & tracking

  4. Support

    Launch is the start, not the finish. Websites don’t sit still, and neither do the businesses behind them. After launch, we help refine, improve, and evolve your site based on real usage, feedback, and changing priorities.

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    • CMS orientation & handover
    • Security and performance monitoring
    • Continued SEO optimisation
    • Ongoing content updates
    • Iterative interface improvements
    • Ongoing developer support

Contact RAZOR_

Michael

Schedule a free discovery call with Michael, our Client Director & Head of Growth.

Book a call Email Michael

Let’s talk about how our team could work with you

Project Work_

View All Projects

Our Services_

  • Design Systems
  • Systems Integration
  • Platform Engineering
  • Workflow Automation Tools
  • Internal Dashboards & Admin Portals
  • Database Architecture & Optimisation
  • Reporting & Analytics Interfaces
  • Wireframing & Prototyping
  • SEO Setup & Technical Optimisation
  • Content Development & Structuring

FAQs

How long does it take to build a website?

Most projects take between 8 and 16 weeks, depending on size and complexity. A simple marketing website may move faster, while e-commerce builds, custom functionality, or system integrations will take longer. After discovery, we provide a clear timeline based on defined scope, priorities, and technical requirements so expectations are addressed from the start.

How much does a new website cost?

Investment depends on scope, functionality, integrations, content requirements, and any media production involved. We don’t use one-size-fits-all pricing. Once we understand your objectives, constraints, and what the outcome should be, we provide a clear proposal outlining what’s included and where your budget will deliver the most value for your purposes.

Do you help with content writing, photography, and video?

Yes. Strong websites rely on strong messaging and high-quality visuals. We can support professional copywriting, messaging refinement, SEO-oriented content, brand photography, videography, illustration and animation where it serves the brand. Our talented and senior team ensure your content, visuals, and website are cohesive and engaging.

How do you make sure the website supports marketing and lead generation?

Marketing performance is central to how we design. We understand marketing principles deeply, including positioning, messaging clarity, user psychology, conversion rate optimisation (CRO), and performance tracking.

Every design decision is shaped around helping users quickly understand your value and take meaningful action. That includes a strategic information architecture, clear page structure, strong calls to action, SEO foundations, analytics setup, and speed optimisation, to deliver measurable impact.

Will the website perform well for SEO?

SEO foundations are built into our content and development process from the start. We implement clean technical structure, fast load speeds, image optimisation, clear content hierarchy, and properly configured metadata. While no one can guarantee rankings, we ensure your website is technically sound, structured for visibility, and positioned to support long-term search performance, with ongoing SEO refinement available if required.

Will we be able to update the website ourselves?

Yes. We build websites so your team can confidently manage content, update pages, publish blog posts, and make changes without relying on a developer for minor adjustments. We also provide CMS training and a structured handover, so your team is ready to get the most out of the platform.

Can you integrate the website with our existing systems?

Yes. We regularly integrate websites with CRMs, marketing automation tools, payment gateways, accounting platforms, and other third-party systems using secure APIs. We review your existing technology stack early in the planning process to ensure everything connects reliably, performs well, and supports your operational workflows.

What happens after the website goes live?

Websites require refinement, optimisation, and ongoing care as your business evolves. RAZOR’s team can provide security and performance monitoring, continued SEO optimisation, content updates, feature enhancements, interface improvements, and ongoing support to ensure your website stays relevant, reliable, and effective over time.