Articles from the RAZOR team on web development, web applications, API integrations, design and applied AI.https://razor.nzhttps://razor.nz/insights/why-we-love-laravel-an-agencys-perspectivehttps://razor.nz/insights/why-we-love-laravel-an-agencys-perspectiveWe don't love Laravel because it's trendy. We love it because it continues to let us focus on building real products. Learn why Laravel earns its place with us.Mon, 02 Mar 2026 00:00:00 GMThttps://razor.nz/insights/build-your-own-ai-agent-turning-everyday-tasks-into-intelligent-experienceshttps://razor.nz/insights/build-your-own-ai-agent-turning-everyday-tasks-into-intelligent-experiencesTurn daily tasks into an intelligent experience with your own AI agent. Whether for internal or client-facing use, this "digital employee" can make a difference.Tue, 17 Feb 2026 00:00:00 GMThttps://razor.nz/insights/under-the-hood-how-hosting-upgrades-turbo-charge-your-seo-performancehttps://razor.nz/insights/under-the-hood-how-hosting-upgrades-turbo-charge-your-seo-performanceSEO is not just keywords and blog posts. Discover 5 website hosting factors that directly affect your SEO performance.Wed, 02 Jul 2025 00:00:00 GMThttps://razor.nz/insights/your-seo-blueprint-how-strategy-builds-roihttps://razor.nz/insights/your-seo-blueprint-how-strategy-builds-roiMost business owners want to rank higher on Google. But here’s the catch: many treat SEO like a one-off task – add some keywords, write a blog post, tweak…Wed, 02 Jul 2025 00:00:00 GMThttps://razor.nz/insights/5-backend-tweaks-that-drive-real-website-performancehttps://razor.nz/insights/5-backend-tweaks-that-drive-real-website-performanceSite speed affects bounce rates, SEO rankings, and conversion metrics. Discover 5 backend tweaks we apply to provide measurable results.Tue, 01 Jul 2025 00:00:00 GMThttps://razor.nz/insights/content-isnt-just-words-its-your-competitive-edgehttps://razor.nz/insights/content-isnt-just-words-its-your-competitive-edgeMost businesses know they should have good content – but too many still treat it as an afterthought. You’ve invested in a sharp website, professional…Tue, 01 Jul 2025 00:00:00 GMThttps://razor.nz/insights/from-seo-to-geo-futureproof-your-business-for-ai-searchhttps://razor.nz/insights/from-seo-to-geo-futureproof-your-business-for-ai-searchGenerative Engine Optimisation is the next step to ensuring your business is found and trusted in AI-generated search results. Learn what it is, and why it matters.Tue, 01 Jul 2025 00:00:00 GMThttps://razor.nz/insights/how-fast-should-your-website-load-speed-benchmarks-you-should-be-aware-of-for-seohttps://razor.nz/insights/how-fast-should-your-website-load-speed-benchmarks-you-should-be-aware-of-for-seoA 1-second delay in load time can lead to 11% fewer page views. That's less business for you. Learn the benchmarks your website should be meeting for speed.Tue, 17 Jun 2025 00:00:00 GMThttps://razor.nz/insights/the-seo-power-of-fresh-content-why-regular-updates-matterhttps://razor.nz/insights/the-seo-power-of-fresh-content-why-regular-updates-matterA website is not a set-and-forget project. Regular content updates boost visibility, improve user experience, and drive engagement. Learn more here.Tue, 17 Jun 2025 00:00:00 GMThttps://razor.nz/insights/whats-slowing-down-your-website-the-hidden-issues-costing-you-clickshttps://razor.nz/insights/whats-slowing-down-your-website-the-hidden-issues-costing-you-clicksLearn about common performance issues that may be slowing down your website and affecting your visibility. Learn how to improve your website's performance.Tue, 17 Jun 2025 00:00:00 GMThttps://razor.nz/insights/why-your-business-needs-a-website-maintenance-partnerhttps://razor.nz/insights/why-your-business-needs-a-website-maintenance-partnerA website requires regular upkeep to keep performing. Learn how a maintenance partner can support your website's performance long after launch.Tue, 17 Jun 2025 00:00:00 GMThttps://razor.nz/insights/leveraging-ai-for-small-business-essential-tools-for-new-zealand-businesses-in-2025https://razor.nz/insights/leveraging-ai-for-small-business-essential-tools-for-new-zealand-businesses-in-2025For small businesses AI can help automate tasks, analyse data, and make smarter decisions, giving you a competitive edge. Read more or watch the talk video.Sun, 25 May 2025 00:00:00 GMThttps://razor.nz/insights/balancing-individuality-and-brand-unity-across-franchise-websiteshttps://razor.nz/insights/balancing-individuality-and-brand-unity-across-franchise-websitesFor franchises, a consistent yet flexible online presence is essential. Learn why consistency is important, and the key elements for success.Thu, 17 Apr 2025 00:00:00 GMThttps://razor.nz/insights/how-to-measure-website-roi-a-guide-for-nz-businesses-ready-to-growhttps://razor.nz/insights/how-to-measure-website-roi-a-guide-for-nz-businesses-ready-to-growIs your website delivering value? Learn what website ROI is, what metrics to track, and how to improve your return through optimisation.Thu, 17 Apr 2025 00:00:00 GMThttps://razor.nz/insights/what-you-need-to-know-about-website-domains-before-starting-your-website-projecthttps://razor.nz/insights/what-you-need-to-know-about-website-domains-before-starting-your-website-projectWhen starting a website project, the first step is locking in your domain. Learn what it is, how to get one, and what your developers need from you.Thu, 17 Apr 2025 00:00:00 GMThttps://razor.nz/insights/23-04-2025https://razor.nz/insights/23-04-2025Users landing on your website and leaving straight away? Struggling to convert website traffic? Learn how to increase engagement and turn clicks into customers.Wed, 16 Apr 2025 00:00:00 GMThttps://razor.nz/insights/how-to-optimise-your-video-content-for-seo-a-guide-for-nz-businesseshttps://razor.nz/insights/how-to-optimise-your-video-content-for-seo-a-guide-for-nz-businessesIf you're posting video content, it needs to be included in your SEO strategy. Learn how to optimise your video for search and conversions.Tue, 01 Apr 2025 00:00:00 GMThttps://razor.nz/insights/integrating-third-party-apis-easily-a-guidehttps://razor.nz/insights/integrating-third-party-apis-easily-a-guideAPIs, or Application Programming Interfaces, make it easier for different software systems to talk to each other. Think of them as translators that help…Thu, 20 Feb 2025 00:00:00 GMThttps://razor.nz/insights/the-impact-of-good-web-design-on-sales-and-customer-engagementhttps://razor.nz/insights/the-impact-of-good-web-design-on-sales-and-customer-engagementFrom navigation to mobile optimisation, your website's user experience directly impacts how visitors see your brand and whether they engage. Read more.Thu, 20 Feb 2025 00:00:00 GMThttps://razor.nz/insights/why-shopify-is-perfect-for-small-businesseshttps://razor.nz/insights/why-shopify-is-perfect-for-small-businessesCreating a website that stands out and meets business goals is vital for your online presence. Whether you’re new to building websites or looking to…Thu, 20 Feb 2025 00:00:00 GMT