Opening Gateways to Online Visibility
When Zanya and Chris from Structen Fencing & Glass approached RAZOR, they were looking for a fresh, modern website that reflected their company's growing success.
Structen is a fencing installation company specialising in glass, slat, and solid wall fences throughout Auckland. During their three years of operation, Structen gain a reputation for quality workmanship. As their success grew, Zanya and Chris realised they needed a website to present a polished, professional online image that would resonate with their ideal customers and showcase their work.
The client’s existing website wasn’t effectively communicating their expertise, capabilities, or quality of work. It was outdated and failed to connect with their target audience. Zanya and Chris knew their business offered premium fencing solutions, yet the website didn’t reflect this standard.
Additionally, they needed a solution to showcase their unique approach to customer service - transparency, communication, quality control, and fixed pricing. Another challenge was transitioning the website from its existing host, while preserving their domain.
RAZOR worked closely with Zanya and Chris to design a new site that captured the essence of their brand.
The website featured a sleek, simple design, with a color palette of white, grey, charcoal and black, accented with warm brown and bronze tones. This created a polished yet approachable aesthetic, perfectly aligned with Structen’s mid to premium range offerings.
We focused on crafting content that was clear and efficient, avoiding a sales-heavy tone while still conveying Structen’s high standards. Key messaging highlighted their team’s versatility in handling fencing projects of all sizes across Auckland, their commitment to using top-quality materials, and their clear communication and fixed pricing policies. We ensured that the terminology used on the site was accurate and inline with industry standards, collaborating closely with the client to get these details right.
Additionally, we integrated Google Reviews into the site to boost trust and credibility with potential customers. The design was kept free of unnecessary animations or overlays, allowing for a smooth, user-friendly experience.
The new Structen Fencing & Glass website now offers a clean, professional platform that accurately represents the company’s expertise and quality.
The streamlined design and focused content create a strong connection with the target audience, while the integration of Google Reviews adds an element of trust and transparency.
Zanya and Chris were thrilled with the final product, which has not only elevated Structen’s online presence but also equipped them to better engage with potential clients across Auckland.
Through our collaboration, Structen Fencing & Glass now has a website that matches their high standards and reflects their commitment to quality in every project they undertake.
