Transforming Property Management with a Fresh Digital Presence
Mayne Realty, led by Derryn Mayne, provides personalised property management services around the South Auckland region.
Looking to expand their reach and build trust with potential clients, Derryn partnered with RAZOR to create a website that reflects her unique, friendly approach to property management. The result is a stylish, user-friendly platform that serves as a key contact point for both landlords and tenants, helping to generate new leads and increase client engagement.
Keep reading to delve deeper into Mayne Realty's website project.
Specialising in property management, Derryn and her business partner Janine, who manages tenant viewings and applications, provide a comprehensive, client-focused service.
As a landlord and homeowner herself, Derryn brings a unique perspective to her property management services, treating her clients’ homes as if they were her own.
After over a decade of growing Mayne Realty primarily through word of mouth, Derryn recognised the need for an online presence. She wanted a website that would build trust with potential clients, and attract new leads through conveying the scope and value of her services. With a focus on user-friendly navigation and distinct enquiry channels for each target audience, the website needed to serve as a main point of contact and encourage enquiries.
With her website, Derryn also hoped to break the stereotype of impersonal, cold property management services by expressing her personable, hands-on approach through a warm colour palette, authentic tone of voice, and candid imagery.
RAZOR connected with Derryn during a local networking event. As a local web designer with all-round in-house experts and a great reputation, Derryn knew we were the right team to bring her vision to life.
Our approach entailed designing a website with styling and functionality that would appeal to Mayne Realty’s two key audiences: landlords and tenants.
The site would feature clear, intuitive navigation to guide users to information tailored to their needs. Inspiring visuals and compelling content will encourage enquiries while emphasising Derryn’s extensive experience and friendly, hands-on approach.
A colour palette of olive green, black, and off-white would create a modern, sophisticated aesthetic with warm contrasts, supporting the brand’s professionalism and approachability. Authentic imagery will be integrated throughout the site, while social proof will be used to showcase the value of Mayne Realty’s services and build trust with potential clients.
The new Mayne Realty website is highly effective in conveying professionalism and the broad scope of services the business offers.
It has succeeded in addressing the needs of both landlords and tenants, offering intuitive navigation and clear calls to action.
The site features contact details for Derryn and Janine, allowing for tailored enquiry filtering, while the warm colours and authentic imagery create an approachable, friendly atmosphere. These thoughtful design elements, along with the personal tone of voice, reflect Derryn’s commitment to changing the property management experience. As a result, the website has helped build trust with potential clients and is generating more enquiries and leads.
