Reimagining HGG: A Visual Overhaul for Modern Developments
Hugh Green Group (HGG), a family-owned company, has long been recognised for its impactful residential and commercial developments.
With a growing portfolio of properties, HGG sought to refresh the visual presentation on their website to better reflect their current projects and ongoing developments. To achieve this, they partnered with RAZOR to update their photography and videography, ensuring their online presence would match the scale and quality of their work.
HGG’s existing imagery and promotional video content no longer captured the full scope of their impressive developments.
While the content served its purpose in the past, it had become outdated, and inconsistencies in style and quality were evident. To maintain their strong brand image and stay competitive, HGG needed an update. They wanted a refreshed, cohesive look that would align their visual assets with the impressive nature of their current projects.
The challenge was not only to update the images and video, but to create a unified, polished look that would reflect the scale and diversity of their developments - from large commercial buildings to thriving residential communities.
RAZOR’s approach was to build on the existing photography and videography by elevating it to match HGG’s evolving portfolio.
Our team carefully reviewed the assets HGG had provided and worked to bring them together into a cohesive visual style.
Photography:
For the photography, we focused on re-editing the existing images to ensure consistency in quality and presentation across the site. With 20+ commercial sites and two major developments to cover, our goal was to select the best images, refine them, and choose new images where needed. This ensured every project reflected HGG’s commitment to quality.
Videography:
On the videography front, we aimed to take the existing promotional video and craft a more engaging and cinematic experience. The re-cut focused on broad, sweeping shots that showcased the scale of HGG’s commercial and residential projects. By enhancing the pacing and incorporating community-focused imagery, the video was designed to leave a lasting impression on visitors to the website. In addition to the 30-40 second video, we produced a 15-second version tailored for social media, ensuring HGG’s message would resonate across platforms.
A Fresh, Impactful Look for HGG
The results of the refreshed photography and videography were immediately apparent. The updated imagery gave the HGG website a modern, cohesive feel, allowing potential clients and partners to better appreciate the scale and professionalism of their work. The new video added a dynamic touch, effectively capturing the breadth of HGG’s developments and leaving a strong first impression.
HGG’s website now stands as a true reflection of their expertise in residential and commercial developments, with visual content that not only showcases their properties, but also enhances their brand’s online presence. By weaving together high-quality imagery and engaging video, RAZOR helped HGG solidify their position as a leader in the property development space.
