Making HR and Recruitment as Easy as Hello
HR and Recruitment has a reputation for being a dispassionate, corporate affair that most people avoid.
But with her new B2B-focused HR and recruitment service, Kristen Hardy engaged RAZOR to help change this perspective.
With a blank slate, and Kristen happy to be guided by RAZOR’s expertise, the team launched into creating the face of Hello HR & Recruitment.
Our goal was to create a distinct and recognisable brand and logo, and to develop a well-designed website that would convey Hello’s purpose of providing a personalised HR and recruitment service for businesses.
The overarching criteria included creating a friendly, vibrant and conversational tone and visuals, avoiding the stuffiness of corporate HR with an authentic, down-to-earth representation.
For the website, our developers were tasked with creating something smart and simple, representative of Hello’s point of difference.
Content was aimed at effectively communicating key information about their HR and recruitment services and the benefits of Hello’s unique approach, layered upon Kristen’s underlying goal of developing long-lasting B2B relationships.
Apart from some direction for the logo, Kristen placed her faith in RAZOR’s understanding of her business and vision. Our designers needed to create a brand that embodies an approachable, vibrant, ‘less is more’ perspective. The logo was to complement the brand, encapsulating the essence of Hello’s services, projecting a visually striking yet simple and memorable design with colors reinforcing themes of professionalism, trust, enthusiasm and forward-thinking.
"I run a small residential building business, and the advice provided by Kristen has been great in helping me understand my requirements in terms of HR and my people. I would highly recommend her to anyone needing some support."
Bryce
Healey Builders
The big picture painted from all these pieces was a fresh, and vibrant online presence that advocates for a more personalised approach to HR consulting and recruitment services for any workforce.
