Strengthening Franklin Law's Local Connections
In mid-2024, Franklin Law tasked RAZOR with enhancing their online presence through the development of dedicated area landing pages for their Pukekohe and Papakura offices. Building on the foundation of the website and brand refresh we completed in 2023, these landing pages aimed to strengthen Franklin Law's visibility in local search results while providing clients with clear, direct access to essential contact and location details for each office.


Connecting Clients to Local Legal Expertise
With a growing presence across the Franklin and Papakura regions, Franklin Law recognised the need to better connect with their clients in each area. The firm's goal was twofold:
- Improve SEO performance to ensure both offices ranked highly in relevant local search results
- Offer streamlined access to information for clients in both Pukekohe and Papakura, reinforcing Franklin Law's reputation as the 'form of choice' in the area.
The challenge lay in creating landing pages that balanced SEO optimisation with a user-friendly experience while maintaining the firm's professional tone and cohesive branding.
Transforming Local Search into New Opportunities
The area landing project resulted in dedicated pages for the Pukekohe and Papakura offices that successfully combined local SEO strategy with user-centric design. Each page features:
- Optimised Content: Location-specific keywords and phrases integrated seamlessly into compelling copy to boost search engine rankings.
- Direct Access to Key Details: Contact information, office addresses, and interactive maps to simplify client navigation.
- Consistent Branding: A polished design that aligns with Franklin Law's refreshed website and brand identity, reinforcing trust and professionalism.
Since it's launch, the new landing pages have supported Franklin Law's local marketing strategy by driving increased organic traffic and helping the firm rank competitively in Pukekohe and Papakura searches. The project underscores Franklin Law's commitment to accessibility and staying on the pulse of their clients' needs while further establishing their leadership in both Franklin and Papakura.
