Cutting-Edge Design Beyond the Workshop
William from Cutting Edge Cabinetry (CEC) approached RAZOR with a clear vision:
To create a digital presence for his company that matched the sophistication and quality of their craftsmanship.
Based in Pukekohe, this family-owned business has earned a reputation for delivering bespoke cabinetry solutions with precision and care. However, their existing website fell short of conveying these values.
RAZOR’s task was to
- Highlight CEC’s premium craftsmanship and bespoke services,
- Appeal to both residential and commercial clientele,
- Provide a seamless user experience, encouraging inquiries from potential clients,
- Integrate SEO-focused content to improve online visibility and attract new leads.
The new website needed to serve as a digital showroom, blending sophisticated visuals with client-centric content to position CEC as a trusted, high-end cabinetry provider.
To elevate CEC’s digital presence, we completely re-imagined their website design, prioritising a sleek, modern aesthetic paired with user-friendly functionality.
Every detail was crafted to resonate with their elite target market, ensuring the site projected the sophistication and innovation that defines CEC’s work.
Addressing the diverse needs of CEC’s audience required a strategic approach. We carefully balanced content and visuals to appeal to both residential clients seeking bespoke cabinetry and commercial professionals looking for innovative solutions. Our messaging and imagery were curated to establish a connection with both groups, delivering a unified brand experience.
To authentically showcase CEC’s craftsmanship, we collaborated with their team to select high-quality project images that highlighted their meticulous attention to detail.
These were paired with testimonials from satisfied clients to create a compelling narrative of trust and excellence.
Finally, we focused on creating a website optimised for user engagement. We designed intuitive navigation to ensure visitors could easily explore CEC’s services, while strategically placed calls to action guided users toward inquiry and consultation.
The result was a seamless journey that turned passive browsing into a meaningful interaction.
"Having used RAZOR in the past, it was an obvious choice to use them again for our website update. The final product not only captured our ideas and the feel we were aiming for, but also included thoughtful design touches that elevated the result. The RAZOR team was fantastic to work with, providing professional insights throughout the process. The final website looks great visually, functions smoothly, and represents exactly what we had hoped for. Overall, we're very happy with the process and end result. The RAZOR team's professionalism and expertise were clear throughout, and we'd happily recommend them to anyone seeking s killed and collaborative team."
William Haverland - Managing Director
Cutting Edge Cabinetry
RAZOR delivered a sleek, modern website that stands out within the industry, providing measurable value and setting a strong foundation for future projects.
CEC’s new business asset features:
Aesthetic Excellence: The design features clean lines, generous white space, and high-resolution imagery that highlights CEC’s work. A balance of professionalism and warmth was achieved through thoughtful typography and inviting tones.
Engaging Content: The web pages include detailed service descriptions, project case studies, and client testimonials that reinforce trust and expertise.
Enhanced User Experience: Through intuitive navigation, users can easily find relevant information, and clear CTAs guide them to inquire about CEC’s services.
Improved Online Visibility: SEO-optimised content has positioned CEC for better rankings and increased inquiries, strengthening their presence in the competitive cabinetry market.
The website not only captures the essence of Cutting Edge Cabinetry but also positions the business as a leader in bespoke cabinetry, enabling them to connect with and inspire their desired audience.
