A Modern Website Redesign to Reflect 30 Years of Expertise
Auckland Finance has 30 years experience providing small to medium-sized businesses with commercial loans.
Over the decades, the company has built a strong reputation for delivering personal, tailored service that helps local businesses grow their assets.
Recognising shifts in the commercial finance industry, Director Greg Fitzsimons and Business Development Manager Josh Veal saw the opportunity to refresh Auckland Finance’s brand and website. The goal was to better reflect their offerings, point of difference and professional standing.
This project involved a complete overhaul of the logo, website design, and page structure. Core pages were reimagined to communicate Auckland Finance’s experience, reputation, and the value they provide. Enhanced with social proof and a more consultative content flow, the new site effectively guides users through the company’s services and benefits.
The result is a modern, professional website with a contemporary design. It highlights Auckland Finance’s tailored approach and expertise, presenting their products and services in a clear and compelling way.
Keep reading to delve deeper into Auckland Finance's website project.
Auckland Finance, based in Drury, Auckland, has been a trusted commercial asset financier since 2012.
They offer a range of tailored services, including commercial loans, rental agreements, and short-term property bridging finance. Led by Greg Fitzsimons, Auckland Finance has grown from a one-man operation to a team dedicated to delivering highly personalised, tailored service which has seen thousands of businesses expedite their growth with Auckland Finance’s support.
As the commercial finance landscape evolved, Greg and Josh recognised the need for a comprehensive brand and website refresh. The existing site lacked depth, personality, and professional appeal, failing to convey Auckland Finance’s experience and core strengths.
Auckland Finance serves two key audiences: vendors and owner-operated small to medium businesses. The new website needed to address both groups with clarity and precision, showcasing Auckland Finance’s unique value, core offerings, and professional expertise.
To get it right the first time, Auckland Finance partnered with RAZOR for the redesign and development of their website.
As a local website design expert with a strong reputation in Auckland, RAZOR was the obvious choice after Greg and Josh reviewed previous projects we had delivered.
Our approach included designing a clean, well-organised website structure to ensure seamless navigation and accessibility of key information. The Home, About, and core service page content was crafted to immediately communicate Auckland Finance’s value and impact for their clients. Additionally, a new Become a Partner page was developed to highlight the company’s commitment to building lasting wholesale relationships.
Supporting these core pages are client testimonials, FAQs, resources, and insights - designed to build trust, demonstrate expertise, and guide users towards engaging with Auckland Finance.
Finally, authentic imagery taken by our in-house photographer helped convey a professional, dedicated team that genuinely cares about helping their clients succeed.
The new website delivers:
- A professional and polished first impression that reflects Auckland Finance’s expertise and reputation.
- A user-friendly platform with clear navigation and informative content for exploring services.
- Increased engagement and enquiries through consultative content flow.
- Greater online visibility and exposure for Auckland Finance’s services and products.
The updated site positions Auckland Finance as a modern, trusted partner for businesses seeking tailored financial solutions, supporting their ongoing growth and success.
